Impact Your Business Book Review by GettingBookReviews.com

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by: erikt
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Word Count: 462
Date: Thu, 7 Apr 2011 Time: 4:06 PM
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Conveying the fundamental principles of finance and accounting to a mainstream audience can be a daunting task, especially if the book is written in such a dry way that it is prone to lose readers before getting into the important stuff. Ken Kaufman's IMPACT Your Business is exactly the opposite of a cut-and-dried self-help business guide. You will learn how to implement the IMPACT principles for running a successful business in this business novel featuring Steve Loveland, the prototypical business owner who has to face the ups and downs of a software firm. Though IMPACT Your Business is fictional, it is an allegory, or symbolic representation of common elements found in an entrepreneurial endeavor. Ken Kaufman's IMPACT Your Business is clearly written, simultaneously educating and entertaining the audience.

IMPACT Your Business empowers the entrepreneur to attain the clarity needed to run a business. Though the main character of the allegory is Steve Loveland, his finance-savvy consultant, Jennifer Silverstone, is the one delivering much of the "golden nuggets of financial wisdom." IMPACT is an acronym that helps owners enumerate their analysis and gauge business performance quantitatively. IMPACT stands for "insightful, meaningful, precise, accessible, comparative, and timely." Jennifer discusses each one with Steve within the context of his business, helping him clearly assess his company's standing and how to go about fixing it.

Throughout the allegory, Ken illustrates the myriad difficult decisions that an entrepreneur must make, in the real world, for the survival of the company. Using Steve, Ken depicts the harsh realities of lay-offs, slashing salaries company-wide, bank loan negotiations, and the toughest of them all, family issues. Imagine how difficult it must be for Steve, and all business owners like him, who constantly find themselves away from their families-and arguing with their families for not being around during the little time that they have together.

By way of allegory and his "How to" section, Ken Kaufman advises enterprises to implement a complete ensemble of staff, software, and processes that will allow the company to enact six essential scoreboards that lead to a more effective business. Benefits of the scoreboard include a decrease in anxiety, improved tactical and strategic decision making, and an overall increase in cash flow.

Ultimately, Kaufman provides example after example in various industries to ensure that the IMPACT model reaches all sectors. IMPACT Your Business is crystal clear and a resourceful book for all entrepreneurs. Along with the book, Ken has also supplied tools and resources (valued at over $350.00)-available exclusively to those who buy this book-that includes a free industry data and analysis report, sample scoreboards, and much more. IMPACT Your Business is a rare combination of valuable information and an enjoyable allegory. A must have!

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Find out more about IMPACT Your Business by visiting http://www.cfowise.com.