Why Gift Cards? When It's Not Always The Thought That Counts

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by: wyantchen
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Word Count: 521
Date: Wed, 6 Apr 2011 Time: 12:15 PM
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You've all heard it, people say it's the thought that counts. But would it be better if you could actually fulfill somebody's true wishes? Sadly, we are almost always unaware of one's real wishes. Most of the time, we are oblivious to the desires of others. Even the Fairy Godmother made sure of certain preconditions, and the genie could grant only three. And when conditions aren't met, the coach turns to a pumpkin, the dress to tatters.

Then how do we ordinary people fulfill a wish, without having to live in a bottle first? The magic words are -- gift cards.

This is indeed the only way to fulfill someone's secret desires. You're not always sure whether the recipient is going to like the gift or not. Your gift may be useful, or maybe not and end up in the garbage bin. Maybe your gift could even serve a purpose way different than what you intended -- as landfill material, perhaps. But somehow, anyhow, you have to find the perfect gift. Gift cars are the only solution.

So what power lies with gift cards?

Gift cards get you out of this balancing act by letting the recipients loose, ie by transferring the burden of choice to them. You actually empower your recipient, giving them the almighty power of choice. And you get their thanks by proving how thoughtful you are.

See how the following sticky situations are resolved by gift cards:

Can't decide on the proper shade of tie? Solved by gift cards. Not sure of your sister's shoe size? Solved by gift cards. Worried what your son will do with cash? Solved by gift cards. Not sure of your friend's favourite author? Voila, gift cards. With gift cards, the recipient can even buy from what's currently on stock, and then wait for the next catalogue as long as the items are covered by the card value.

The list of advantages goes on and on, and you, the giver, don't have to wallow in stardust or be stuck in a lamp to have these extraordinary powers. You can also order gift cards online, without ever leaving the comfort of your home. No need to make a fuss over the wrapper either, the cards are as nifty as they come. And if you want to surprise the recipient -- you can easily send a gift card by post.

The true power of Gift Cards is that they allow the recipient to do whatever they please with it, to exchange it with any kind of goods from the merchant. The decision solely depends on the gift recipient's desire. Giving someone a gift card is like pre-paying for their freedom to fulfil their wants.

Gift cards exist in different denominations, in this way they are similar to cash gifts. But they are ultimately more personal and more tasteful than just giving away cold cash.

Be on the lookout for special discount cards, which merchants may give exclusively on gift cards. Truly the perfect gift.

About the Author

The author works at an SEO company in Singapore. He vows to simplify marketing and make it accessible to small and medium businesses, joining forces with the largest global network of Internet consultants. He contributes regularly on Internet business services, web design, and all about the benefits your business can juice out of a web design company.