PopUps Pal or Enemy?

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by: harrysmith43
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Word Count: 582
Date: Sun, 6 Mar 2011 Time: 6:03 PM
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You've made a decision that you want to learn about something, so you do a Yahoo and google search. You select one of the web pages chosen for you by Google and click on its link. Then you have an unfortunate surprise when the page loads. Instead of finding the page that is purported to have the content you need, you are forced to deal with a pop up. The pop-up is an infuriating ad and no matter how many times you try to close it, it won't go away--unless you give it your e-mail address. Eventually you are so upset that you just close down your web browser completely. That website owner's techniques haven't gotten the best of you!

So many people really really detest pop ups and they have an acceptable reason to feel that way. They are usually truly annoying. They are intrusive. When they play songs or other noises automatically they get you in trouble at your workplace or with the people in your family who are also in the room. They offer crazy things. If you would like to close them you will have to give up your personal data. Sometimes they will install cookies or other malware on your hard disk. There are not very many people who really like encountering pop-ups and yet most IMers continue to use them. Why is this?

The sad truth of the matter is that IMers continue using pop-up ads because they actually work. They command focus. They allow them to generate e-mail marketing and advertising lists. It has been proven many times that you will definitely not get as great a result with a voluntary opt-in box on your sidebar or even into the primary content of your site as you do with a pop up. They sometimes even bring about direct sales. Sadly, these stupid pests really get the job done a lot of the time so, unless someone can make a better tool to use, most Web entrepreneurs are probably going to keep using them.

Of course, that doesn't mean that a lot of Internet Marketers should continue to use them. What is the worth of an e-mail address that was only obtained through duress? Most of the time that particular person will decide to opt out of your list once they get their first e-mail. How great can your traffic seriously be if most of your visitors click out because they are offended by the pop up? Of course you want to earn a living but really--is that the only strategy to do it? Can't there be another selection available to people who want to create e-mail lists and sell products?

The real truth is this: if you have a fantastic product and you can present it in a good light, you won't have to use a pop up. Concentrate first on creating a quality product so that you won't have to rely on an annoying pop up to get the job done for you. Write a great sales or splash page. Make your content and copy so powerful that it will be able to grab your reader's attention so hard that it never has to let go. The simple truth is that Internet Marketers only find success and online profits when they make products that others are going to find valuable. No pop up banner ad can actually change the actual value of your product.

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